A CRM full of leads nobody was calling.
Like most roofing companies, they had a database full of people who had asked for a quote or an inspection at some point and then gone quiet. Once a lead is a few months old, it drops off everyone's list: the sales team is busy with new enquiries, and nobody has time to work through hundreds of old names.
The database kept growing. The follow-up didn't.
AI that re-opens the conversation.
We ran an AI database reactivation campaign across their dormant leads. The AI reached out by SMS, held real two-way conversations, found out who still needed work done, qualified them, and booked appointments straight into the calendar for the sales team.
- Old leads, loaded inMonths- and years-old enquiries straight from the CRM.
- A personal message, not a blastOn-brand texts that sound like the business, re-opening the conversation.
- Qualified as it talksWho still needs the work, what they need, and when.
- Booked into the calendarThe sales team shows up to conversations that are already warm.
445 appointments. $450K+ in sales.
The campaign booked 445 qualified appointments for the sales team, which turned into more than $450,000 in sales, all from leads the business already had and had stopped working.
| Before | After | |
|---|---|---|
| Old leads | Dormant in the CRM | Re-engaged by AI, one conversation at a time |
| Appointments from those leads | — | 445 booked |
| Sales from those leads | — | $450K+ |
Your old leads are worth more than you think.
If you've been in business for more than a couple of years, you're almost certainly sitting on a database like this. Roofing, solar, renovations, trades, clinics: the pattern is the same. The leads aren't dead. Nobody's talking to them.